FiLL’s Entertainment Co., Ltd. will open “I♡SHIBUYA”s’ first flagship souvenir shop and a tourist information centre specialising in Shibuya’s nightlife culture on Tuesday 28 April 2026, within the café and event space “SHIBUYA XXI” in Shibuya Centre-gai.
We stock around 90 types of Shibuya souvenirs, including the “I♡SHIBUYA” range
The new souvenir shop will serve as the first flagship store for “I♡SHIBUYA”, offering a full range of products including popular T-shirts and good luck charms.
It will also stock around 90 different types of souvenirs that capture the essence of Shibuya and Japan, catering to travellers of all nationalities and ages―from apparel and accessories to classic souvenirs, including the Shibuya Tourism Association’s official mascot, ‘SHIBUYA♡HACHI’.
Main product range
▼I♡SHIBUYA
▼SHIBUYA♡HACHI
It also houses a tourist information centre that promotes Shibuya’s nightlife in multiple languages
The tourist information counter, located at the entrance to “SHIBUYA XXI”, is themed around “SHIBUYA NIGHT” and sets itself apart from conventional tourist information centres. It addresses the real challenges faced by international visitors to Shibuya at night, such as uncertainty about late-night opening hours and a lack of information for those wishing to experience the nightlife.
Staff fluent in English, Korean and Chinese will be on hand at all times. As a hub prioritising ‘clarity’ and ‘accessibility’, the counter will provide a wide range of information on Shibuya’s night-time culture, tailored to travellers’ specific purposes and preferences.
Free distribution of the ‘Shibuya Nightlife Map’, covering all of Shibuya’s nightspots
The Shibuya City Tourism Association is distributing the “Shibuya Nightlife Map” free of charge. To help international visitors enjoy Shibuya at night, the guide offers a local’s perspective on restaurants, bars and clubs open after 8 pm, as well as venues that are enjoyable even if you don’t drink alcohol.
The print version includes maps of smoking areas and public toilets, and features a QR code linking to a Google Map of all listed venues, making it easy to save the information.
The online version also features three recommended night-time venues selected by seven creators.
[Shibuya Nightlife Map WebSite] https://play-shibuya.com/nightlife/
A rest stop offering complete peace of mind for travellers
The centre is equipped with free Wi-Fi, charging points and toilets. We also offer assistance with connecting to the Wi-Fi, creating an environment where travellers can take a breather and check their next destination. Going beyond simply providing information, it serves as a hub for tourism, supporting visitors during their stay in Shibuya.
Plans to install an “I♡SHIBUYA” photo spot
We plan to install a 3D “I♡SHIBUYA” photo spot in the shop in the near future. We aim to create a space where visitors can capture a memento of their visit to Shibuya on the spot, learn more about Shibuya’s nightlife at the tourist information centre, and take a piece of Shibuya home from the souvenir shop―allowing visitors to enjoy three experiences―photography, sightseeing and shopping―in one place.
Facility Overview
Venue Name: SHIBUYA XXI
Address: 1F, 12-7 Udagawa-cho, Shibuya-ku, Tokyo
Website: https://shibuya-xxi.jp/
Official X: https://x.com/shibuyaxxi
Official Instagram: https://www.instagram.com/shibuya_xxi/
Opening Hours: 12:00–18:00 (Subject to change during events)
SHIBUYA XXI is a café and event space in Shibuya Centre Street, operating under the concept of ‘Entertainment Saves the World’. In a unique space inspired by a Noh theatre, it hosts a diverse range of cultural events, including music, DJ sets, social gatherings and exhibitions, serving as a hub where creators, tourists and the local community intersect. From 28 April 2026, a new souvenir shop―the first flagship store of the ‘I♡SHIBUYA’ brand―and a tourist information centre specialising in Shibuya’s nightlife culture will open. Together with the live music venue ‘SHIBUYA FOWS’ on the lower ground floor, the venue will officially launch as a multi-purpose hub connecting tourism, culture and community interaction.
